Yes. The Coachella Valley’s economy as a travel destination and magnet for discretionary real estate purchases (second homes), is due to the successful integration of mixed-use development. The Valley is a patchwork of land use patterns characterized by a mix of recreational amenities, commercial, and residential uses, which co-exist nicely by design. In the past, the traditional approach to tourism and discretionary real estate development was typified by constructing golf courses as a core amenity and creator of value.
Times have changed with shifting travel preferences and population demographics. To remain relevant as an economy, the Coachella Valley – including La Quinta – must adapt.
The Wave Basin is simply a substitution of the traditional golf course core amenity platform with a generationally relevant, non-traditional recreational platform, and other amenities and activities. The community’s focus is on active and healthy living.
